In India every 4th Sunday of September is celebrated as Daughter’s day. This day is all about celebrating the presence of a daughter in every parent’s life. On this auspicious day let’s revisit an advertisement campaign that Tanishq put forth in early 2017 to promote their Bridal Jewelry range “Rivaah”. Tanishq is a very famous Jewelry brand of India which is a division of the Titan Company. “Rivaah” is a combination of two words, “Riwaaz meaning rituals” and “Vivaah meaning marriage”.
The ad camping showscases the eternal bond of love between a father and his daughter. It focuses on the fact that “Every father wants the best for his Daughter”. The story of this precious bond is beautifully narrated through this ad campaign by showing the burst of emotions a father goes through while saying good bye to his daughter as she starts her new life. In India, we could find a lot of different cultures, sub-cultures, beliefs, rituals and traditions. The advertisement revolves around the central idea that the brand Tanishq understands the diversity and showcases “Rivaah” as a Jewelry collection range that is perfect for every bride from different parts of the country.