The World of Marketing

A go to place for concepts, brand studies and latest Marketing Trends.

Cadbury 5 Star's - The escape Valentine's Day Collection

Whenever someone says Valentine's, Cadbury's SILk is automatically imbibed in it. The relation is almost a decade old and it is Cadbury...

Crowdsourcing - A marketing strategy proving very effective

Most of us familiar with the concept of crowdfunding, where businesses try to generate funds for their projects by promoting them on...

The Story of how Red Bull got it's wings.

The biggest market player in the energy drink segment, “Red Bull” sold a whopping 7.5 billion cans sold in the year 2019 that is equal to...

The most important aspect of Marketing: Research

What is Research and it’s different types? Humans are driven by their thirst of curiosity. They always have an instinct for exploration...

Paytm takes on Google Play Store with its own Mini App Store.

Indian's biggest mobile payment and e-commerce platform Paytm launched its mini-app store for Indian developers today. Paytm is hosting...

Decoding Virat Kohli - The Brand.

He is one of the highest paid athletes in the world, one of the most famous athletes in the world and one of the 100 most influential...

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