Whenever someone says Valentine's, Cadbury's SILk is automatically imbibed in it. The relation is almost a decade old and it is Cadbury who has taken this day to new levels in India.
Cadbury's Dairy Milk Silk has helped many people to communicate their feelings to their love with the help of a tagline "Say it with Silk". But this year Cadbury 5 start took a tally different route and created something out of the blue called "The Escape Valentine's Day collection".
The campaign shows that not all proposals on this day gets accepted and how this creates a mess. They turned this mess and all the rubbish and cheesy gift into something magnificent. They recycled all the valentines day gifts and made something useful from it and they exhibited it in R-City Mall Ghatkopar.
"Sit back, eat 5 Star and do nothing" but just enjoy this once in a life time marketing campaign by Cadbury 5 Star.